© 2019 Steve Riseborough. All rights reserved.

What I do

I've been writing for the web for 17 years. Whatever your website, I can help boost traffic and rankings with high quality  content, motivate your audience, improve user experience (UX) and offer expert consultancy on strategy, style and tone.

Tone of voice & messaging

How do you speak to your customers? I'm a wordsmith who analyses every nuance of tone, style and language. I'll develop or refresh your brand voice, so you can cut through the noise and reach your audience with clear, simple messages.

As a former journalist and expert storyteller. I create blog series, write blog posts and create video content, using data, research and editorial skill to motivate your audience, meet your brand objectives and drive conversions.

Ghost writing

Knowledge is power, and positioning yourself as a thought leader is the way to build your personal brand. You know your stuff, but you're not a writer. That's where I come in. Lend me your brain and I'll write a great story, in your own voice.

I'm a storyteller and communicator in film, video and audio. I'll refine your message and write compelling scripts for voiceovers, videos, animations, YouTube content, audio, podcasts, films and commercials on radio, TV and the web.

Collateral & proposition

As an experienced marketing copywriter, I've learned a lot about how brands, businesses and organisations must present their propositions. I'll craft a story that's precise, powerful and persuasive, which your audience can't ignore.

 

I'm Steve Riseborough, a B2B and B2C copywriter specialising in content marketing, video scripts and web content. I help businesses, brands and agencies to tell the right story, engage the right customers and hit the right targets.

 

Clients

A few brands I've written for...

Portfolio

View my 2019 portfolio (PDF) or browse some other recent projects below.

 

If you'd like to know more about me, you can find me on LinkedIn or get in touch.

Scriptwriting: Punchy video storytelling makes an impact

I wrote tight, punchy video scripts to support search marketing agency Reprise Media's award entries. These persuasive stories focused on key achievements, results and challenges, without waffling or overselling. My scripts have helped Reprise win two prestigious awards and receive commendations and nominations for others.

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Blogging: Targeted, entertaining stories boost brand and sales

I led cloud-based communications provider Vonage UK's project to deliver a new blog, creating a new style and tone of high quality business content to engage Vonage's small business customers. I edited the blog for a year; writing, creating and commissioning content while monitoring performance to make sure it delivered conversions and promoted the brand effectively.

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Web copy: Refreshing the tone and simplifying the messages

I wrote or improved higher level pages of this Pearson website, working diplomatically with senior stakeholders to transform old-fashioned, bureaucratic language into a direct, contemporary tone of voice that engaged mutliple audience groups with simple messages.
 

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Thought leadership: Boosting authority by capturing passion

I worked closely with Reprise Media UK executives and technical wizards to translate their expertise and passion into persuasive, authoritative stories that positioned them as thought leaders in their field.

Scriptwriting: Engaging customers with targeted videos

I devised these YouTube advice videos, presented by small business champion and The Apprentice winner Tim Campbell, to boost the Vonage brand in the small business market. I created topics aligned to Vonage’s core messages, then interviewed Tim and other contributors so they could be authentic and natural on screen, producing engaging results.

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Strategic collateral: Crystallising the proposition

Search marketing agency Reprise Media wanted a glossy, coffee-table style book to distribute to clients, prospects and partners. I drew on the agency's knowledge, data and key people to write a 120-page book that crystallised Reprise Media's whole proposition, including their vision, services, technical expertise and client relationships, supported by case studies, data and thought leadership articles.

Web copy: Demystifying jargon and boosting credibility

Webcredible is an award-winning UX agency with a team of technical and design experts. I interviewed everyone from the CEO to support staff about their experience, talents and disciplines, then wrote profiles customised for different media, translating technical skill sets into simple language that any potential customer could understand.

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Testimonials

“Steve quickly grasps the brief, then delivers work that exceeds your expectations and nails the brief first time. He has a great understanding of the art of traditional copywriting and the role effective copy plays in the context of the web. He's a great storyteller and this is reflected in his work. I have no hesitation in recommending him.”

Craig Lister, Head of Reprise Media UK & EMEA

“As well as a gifted writer and communicator, Steve is a creative mind, problem-solver and strategist with great client-facing skills. Whether managing projects, editing, commissioning or just writing dynamic copy, he always delivers results that meet and exceed the brief.”

Paul Greguric, Content Strategy Director, IPG Mediabrands UK

“Steve took the time to understand the Vonage UK brand, our proposition and our customers. He created entertaining, fresh and persuasive content that really connected with our small and home business owner market on the web, social media, YouTube and the Vonage Blog.”

Roger Vigilance, Marketing Director, Vonage UK

“We’re a small business offering highly specialised services in a competitive market, where customers need to be able to discriminate between a broad spectrum of consultancies. Steve refined and simplified the messaging for our website and print collateral, writing copy that explained our proposition quickly and effectively, in a tone of voice designed to suit our customers and our brand.”

Andrew Amery, Director, R3S Global Ltd

 

Contact

If you've got a brief, a problem that needs solved, an idea to be put into words, or if you're not sure what you need, I can help. Give me a call anytime for a chat on +44 (0)7811 187359, email steve@impactcopy.co.uk or use the form below.

 

I can meet face-to-face in London anytime, but I can meet your copywriting or content needs wherever you are in the world.